Halifax, 19th March 2026, Equipment Management Solutions Group Limited (“EMS” or “the Company”), a leading global provider of technology-driven services for reusable supply chain assets, today announced a strategic investment from Pelican Capital LLP (“Pelican Capital”), enabling the next stage of its growth and accelerating the development of its proprietary technology platform. The partnership marks a significant milestone in EMS’s journey as it expands its capabilities and deepens its role as a key intelligence partner to global manufacturers.

EMS operates in a highly specialised sector, helping manufacturers and distributors manage returnable supply chain equipment such as pallets, crates and totes. The Company supports some of the world’s largest FMCG organisations, bringing visibility and control to complex equipment networks that often span multiple countries, suppliers and logistics partners.

Through a combination of deep industry expertise and proprietary technology, EMS helps its clients understand how equipment flows through their supply chains identifying the drivers of cost and improving operational performance.

As global supply chains continue to increase in complexity and the cost of managing reusable equipment continues to rise, manufacturers are seeking forward-looking insight into how these systems perform.

EMS works with its customers to navigate this challenge by transforming operational data into actionable intelligence that improves planning, forecasting and decision-making.

Joe Hebblewhite, Chief Executive Officer at EMS, said:

“We work in a very specialised area of the supply chain where relatively small changes in equipment performance can have a significant financial impact.

Our role is to bring clarity to that complexity. By combining operational knowledge with detailed data analysis, we help customers understand what is really happening across their equipment networks and where improvements can be made.

The partnership with Pelican Capital allows us to accelerate the development of our technology and analytics so that we can continue supporting our partners with deeper insight and more reliable forward views of their supply chains.”

Pelican Capital invests in high-growth technology and tech-enabled services businesses and recognised the opportunity to expand EMS’s data and software capabilities within a market that is becoming increasingly reliant on accurate operational insight.

Anthony Francis, Partner at Pelican Capital, said:

“EMS has built an impressive reputation within a specialised but important part of global supply chains.

The Company combines deep industry expertise with a strong technology platform and long-standing customer relationships. We believe there is significant opportunity to build on this foundation by expanding the technology and analytics that underpin the service. We are excited to work with Joe and the team at EMS as it expands both its capabilities and international footprint.”

As part of the investment, EMS will further strengthen its governance structure with the appointment of James McCarthy as Chair and Phil Storer as Non-Executive Director. Both bring significant experience within the pooling industry, including senior roles at CHEP and IPP, alongside a strong track record in scaling technology-enabled businesses and driving operational and platform-led growth. Their appointments reflect the next stage of EMS’s development, as the business continues to invest in its technology platform and expand its international footprint, while maintaining a strong focus on delivering practical, customer-led outcomes.

James McCarthy said:

“EMS operates in a critical part of the supply chain, where achieving consistent visibility and control across complex equipment networks is a significant challenge for many organisations. What stands out is the strength of the platform and the opportunity to build on that foundation, developing a broader asset intelligence capability that can deliver meaningful value at scale. I’m looking forward to working with Joe and the team as they take the business into its next phase.”

Phil Storer said:

“Businesses don’t struggle because they lack data, they struggle because they can’t consistently act on it. What EMS does well is bridge that gap, turning insight into repeatable, day-to-day execution across complex operations to deliver both certainty and control. As the business grows, the challenge will be to scale and improve that capability while continuing to deliver for customers. That’s where I’m looking forward to supporting the team.”

Beltrae was exclusive corporate finance advisor to EMS.

Pelican Capital was advised by Stephenson Harwood (legal), Addleshaw Goddard (employment), ACP Altenburg Advisory (debt advisory), Cowgills (financial and tax diligence), Claritas Tax (tax advisory). A finance facility was provided by OakNorth.

About EMS

EMS is a specialist provider of equipment management and supply chain intelligence services. The Company works with leading manufacturers and logistics networks worldwide to manage returnable equipment systems such as pallets, crates and containers.
Through a combination of operational expertise, detailed analysis and proprietary software, EMS delivers improved visibility, stronger control and measurable cost savings across complex supply chain networks.

About Pelican Capital

Pelican Capital is a UK private equity firm that invests in high-growth businesses, with a particular focus on B2B software and tech-enabled services companies. Pelican partners with management teams to support growth, technology investment and long-term value creation.